Yataro was established in 1933, we have grown tremendously from a small factory to date with large-scale factory and multiple concepts retail stores in Japan; and now, stepping our foot in Malaysia.

The main shaft of our business is focusing to achieve customer highest satisfaction level with our quality products and hospitality. We always approach with deepest sincerity as we aim to penetrate deep inside to our customers’ hearts, treating them like our own family. In another point of view, our goal is to create a workplace that is loved by our customers. So that we could gather a group of wonderful people in a harmonious place, that is fun to work at with good purpose. As we believe this is the core value for sustainability.

Innovative is also one of our main reasons for the success as you can see from our series of great products and brands. But in certain areas, especially in baking, we still prefer to reserve some traditional methods, although the process might not be the simplest but if we think it is still the best, we will not compromise.

RUSCO™, a premium brand under Yataro Group that launched few years ago.

The tastiness of RUSCO™ is originated from our unique baking method of baguettes.

We have strong preference in making baguettes in order to provide highest RUSCO™ experience for our beloved customer. We spend time in making the dough by using the wheat flour from Hokkaido and mix it by using the European style small size mixer. Then, spread the delegated dough by hand follows by the first baking process. By only doing this, the Rusk is still not considered done yet as the tastiness only comes after the second oven baked. The texture of the crunchiness and crumbles are made from the preferred ingredients, unique method and hand-made. Like our Raspberry Rusk, we are using fresh raspberry to blend as the color of the Rusk. Upon completion, we mix the raspberry blend into the dough while making baguettes so that the natural raspberry color is in the bread. You would feel the aroma of raspberry every time you bite on it.

Besides, we also want to brighten your eyes with the vivid color of RUSCO™ as we are aiming not only on the tastiness but also fun to look at.

The tastiness of RUSCO™ is from the finest ingredients. It is now available for all Malaysians; we have planned to expand the retail business not only at KL but to other states, eventually to the whole South East Asia. In the midst of our expansion, you don’t have to wait to have a taste of RUSCO™ because we already have our online store ready to serve you ‘24 hours 365 days’ and wherever you are in Malaysia. We promise that RUSCO™ will arrive at your doorstep within 2 working days after your order has been confirmed. We sincerely invite you to come and enjoy the crispiness and sweetness of RUSCO™ today!

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